The world has changed dramatically between 1991 and 2020, and so has public relations. This book brings PR into the 21st century, covering topics like social media, CSR, event management, and more. Packed with theories, models, and Indian case studies, it clears the misconceptions about PR and highlights its true essence.
With witty anecdotes and practical insights, The New Age Public Relations is an engaging guide for anyone curious about this dynamic and ethical profession. Perfect for students, professionals, and enthusiasts!
